Target

Star Wars Presale Pitch

Step into the saga

This was a unique project. The clients needed help with ideas for making Target the number one home for all that is Star Wars. They wanted Guests to feel the magic and excitement as soon as they set foot in the store. Because of our close relationship with the team, we had a wealth of insight to guide our thinking.

I wrote the concept line and worked with an AD, GD, and ACD to explore different executions that allowed Guests to step into the saga.