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  <url>
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    <loc>https://www.keithatzman.com/work/microsoft-edge</loc>
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    <lastmod>2020-12-22</lastmod>
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      <image:title>Work - Microsoft Edge</image:title>
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      <image:title>Work - Microsoft Edge</image:title>
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      <image:title>Work - Microsoft Edge</image:title>
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      <image:title>Work - Microsoft Edge</image:title>
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      <image:title>Work - Microsoft Edge</image:title>
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      <image:title>Work - Microsoft Edge</image:title>
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  <url>
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    <lastmod>2021-05-04</lastmod>
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      <image:title>Work - Microsoft</image:title>
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      <image:title>Work - Microsoft</image:title>
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      <image:title>Work - Microsoft</image:title>
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  <url>
    <loc>https://www.keithatzman.com/work/surface-rebrand</loc>
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    <priority>0.5</priority>
    <lastmod>2021-05-04</lastmod>
    <image:image>
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      <image:title>Work - Microsoft Surface - Homepage</image:title>
      <image:caption>We worked with internal stakeholders to fine-tune the byline and wrote a new description to reinvigorate the page with energy and excitement.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Work - Microsoft Surface</image:title>
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    <image:image>
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      <image:title>Work - Microsoft Surface</image:title>
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      <image:title>Work - Microsoft Surface</image:title>
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  <url>
    <loc>https://www.keithatzman.com/work/xbox</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-05-17</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd1589182b7dc13d93c9d28/b9872bb9-34c2-4c76-8079-db66d6ac133d/HALO-1.png</image:loc>
      <image:title>Work - Halo Infinite</image:title>
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    <image:image>
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      <image:title>Work - Halo Infinite</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd1589182b7dc13d93c9d28/112fdede-0041-4e23-a2ce-6070a1d887a3/HALO-3.png</image:loc>
      <image:title>Work - Halo Infinite</image:title>
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    <image:image>
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      <image:title>Work - Halo Infinite</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd1589182b7dc13d93c9d28/fadf816b-0aeb-42cb-8d37-3096d96955c0/HALO-5.png</image:loc>
      <image:title>Work - Halo Infinite</image:title>
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    <image:image>
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      <image:title>Work - Halo Infinite</image:title>
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  <url>
    <loc>https://www.keithatzman.com/work/target-presale-pitch</loc>
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    <lastmod>2021-05-04</lastmod>
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      <image:title>Work - Presale Pitch</image:title>
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    <image:image>
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      <image:title>Work - Presale Pitch</image:title>
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    <image:image>
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      <image:title>Work - Presale Pitch</image:title>
    </image:image>
    <image:image>
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      <image:title>Work - Presale Pitch</image:title>
    </image:image>
    <image:image>
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      <image:title>Work - Presale Pitch</image:title>
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    <image:image>
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      <image:title>Work - Presale Pitch</image:title>
    </image:image>
    <image:image>
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      <image:title>Work - Presale Pitch</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd1589182b7dc13d93c9d28/cf54e871-5b4d-4ccf-8611-de20418a61a0/8.ChannelRed.png</image:loc>
      <image:title>Work - Presale Pitch</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd1589182b7dc13d93c9d28/de6e9df2-bb2f-4b96-b18b-f69f03fb7ca3/9.Cantina.png</image:loc>
      <image:title>Work - Presale Pitch</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd1589182b7dc13d93c9d28/ce6b2561-023b-405a-9eaa-72c9ffa2289a/10.JediMindTricks.png</image:loc>
      <image:title>Work - Presale Pitch</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd1589182b7dc13d93c9d28/abae5d67-2be2-4504-a800-42cd6f546fc1/11.ShoppingCarts.png</image:loc>
      <image:title>Work - Presale Pitch</image:title>
    </image:image>
    <image:image>
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      <image:title>Work - Presale Pitch</image:title>
    </image:image>
    <image:image>
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      <image:title>Work - Presale Pitch</image:title>
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    <image:image>
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      <image:title>Work - Presale Pitch</image:title>
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  </url>
  <url>
    <loc>https://www.keithatzman.com/work/copywriting</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-08-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd1589182b7dc13d93c9d28/bd00dbc7-f6e9-4a94-99f1-c0df18fb8e07/Sprite-Futura.png</image:loc>
      <image:title>Work - More</image:title>
      <image:caption>We worked with Sprite to update their website, curate and create social content, and partnered with the AOR to develop a teaser campaign to hype the coming NBA All-Star Weekend festivities. During the holidays, we put a spotlight on Sprite Cran to promote sales, and coordinated with Mr. James’ team to launch the new 6 Mix.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd1589182b7dc13d93c9d28/3c4fa6a9-94a6-40c2-90b8-08c2796e34c3/CFHOF.png</image:loc>
      <image:title>Work - More</image:title>
      <image:caption>A poster to raise awareness for the new College Football Hall of Fame location in Atlanta, GA</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd1589182b7dc13d93c9d28/d3d3c51e-150f-4a36-8584-9a5cc833f3f6/Sprite-%2B6Mix.jpg</image:loc>
      <image:title>Work - More</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd1589182b7dc13d93c9d28/1610669573782-V8Z2VE769OT4VGYFAOA0/Screen+Shot+2021-01-14+at+4.12.00+PM.png</image:loc>
      <image:title>Work - More</image:title>
      <image:caption>An internal site placement for Target.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd1589182b7dc13d93c9d28/bb0fe4d0-bed9-4bea-92e2-357ad2ea66d8/Sprite-Cran-1.png</image:loc>
      <image:title>Work - More</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd1589182b7dc13d93c9d28/0e90e240-1cc0-4c74-a1ad-43af1c601255/SparklingIce-Target.png</image:loc>
      <image:title>Work - More</image:title>
      <image:caption>An internal site placement for Target.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd1589182b7dc13d93c9d28/905143ae-6b9b-4b31-90c0-a80f02bd966d/Haggar-Target.png</image:loc>
      <image:title>Work - More</image:title>
      <image:caption>A Target internal placement for the H26 line.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd1589182b7dc13d93c9d28/7bff18f7-2451-4a78-a11c-29c073e79a7f/MF1.png</image:loc>
      <image:title>Work - More</image:title>
      <image:caption>Website Rebrand: Already boasting a superior machine, Massey Ferguson wanted a new way to stand out from the competition. We focused on the product pages, focusing attention on each tractor’s undeniable ability to get the job done, and then some.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd1589182b7dc13d93c9d28/377b96bf-7d96-4fe7-9683-8b42aa198337/Screen+Shot+2020-12-21+at+2.07.59+PM.png</image:loc>
      <image:title>Work - More</image:title>
      <image:caption>A banner ad for eBay supporting the $1 Selling Fee event.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd1589182b7dc13d93c9d28/87d0bea1-8b29-4a39-93e0-27852a7033a9/Duckprints1.png</image:loc>
      <image:title>Work - More</image:title>
      <image:caption>Fundraising Microsite: Fulfilling a desire to interact with the communities around them, Aflac decided to launch a charity tour dedicated to children's cancer research. The Duckprints site allowed people to follow the money-raising journey along the east coast, as well as share stories and read about others who have benefited from Aflac's support.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Work - More</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd1589182b7dc13d93c9d28/871cc5a8-bb13-481e-8218-e01c22b27ab1/ebay-cc.png</image:loc>
      <image:title>Work - More</image:title>
      <image:caption>Landing Page: We mapped an informative experience to create a clear representation of the benefits of the new ebay Mastercard. The concise visual layout helped to organized the content, with compelling copy to support our story.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.keithatzman.com/work/rei-coop</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-05-15</lastmod>
    <image:image>
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    </image:image>
    <image:image>
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    </image:image>
    <image:image>
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    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd1589182b7dc13d93c9d28/a94f2589-45b3-4538-99bd-818b2393bc81/Cycle-CatHub-deck.jpg</image:loc>
      <image:title>Work - REI Co-op</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd1589182b7dc13d93c9d28/48a08870-070b-4550-9b88-734f56fad309/RUNHPCROP.png</image:loc>
      <image:title>Work - REI Co-op</image:title>
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    <image:image>
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      <image:title>Work - REI Co-op</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd1589182b7dc13d93c9d28/e5cb3191-2852-4c0c-9e89-ec8cc9ddee5f/SnowHP.jpg</image:loc>
      <image:title>Work - REI Co-op</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd1589182b7dc13d93c9d28/4dad08c2-cddf-4f55-81e4-ef1d75da5364/Screenshot+2023-05-16+at+12.38.21+PM.png</image:loc>
      <image:title>Work - REI Co-op</image:title>
    </image:image>
    <image:image>
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      <image:title>Work - REI Co-op</image:title>
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  </url>
  <url>
    <loc>https://www.keithatzman.com/work/microsoft-chrysalis</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-05-17</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd1589182b7dc13d93c9d28/ec39be0f-c73c-43c2-ac06-426be245c471/Chrysalis1.png</image:loc>
      <image:title>Work - Microsoft- Project Chrysalis</image:title>
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    <image:image>
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      <image:title>Work - Microsoft- Project Chrysalis</image:title>
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    <image:image>
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      <image:title>Work - Microsoft- Project Chrysalis</image:title>
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